CHBD-FM

CHBD-FM (92.7 FM, "Pure Country 92.7") is a radio station in Regina, Saskatchewan. Owned by Bell Media, it broadcasts a country music format. Its studios are located at 4303 Albert Street in south Regina.

History

Former logo as Big Dog 92.7.

In May 2007, the CRTC awarded licenses for new radio stations in Regina to Standard Broadcasting (which, the previous month, had agreed to be sold to Astral Media),[1] and Aboriginal Voices Radio. Standard proposed a "new country" station on 92.7 FM.[2]

The station officially launched as Big Dog 92.7 on February 20, 2008, under the ownership of Astral Media. Launch promotions for the new station included a 5,000-song marathon, an on-air contest surrounding the Alan Jackson song "Gone Country" (the first song played by the station), and a concert featuring Aaron Pritchett at the local Pump Roadhouse nightclub. It marked the market's first competitor to the AM country station CKRM.[3]

Astral Media was in turn acquired by Bell Media in 2013, making CHBD-FM a sister station to CTV television station CKCK-DT.

On May 28, 2019, the station was renamed Pure Country as part of a nationwide rebranding of all Bell Media country stations.[4]

References

  1. ^ "The end of Standard Radio". Toronto Star. Retrieved 2019-05-28.
  2. ^ "Licensing of new radio stations to serve Regina, Saskatchewan, and technical change for CJLR-FM La Ronge, Saskatchewan". CRTC. 2007-05-28. Retrieved 2019-05-28.
  3. ^ DeDekker, Jeff (2008-02-20). "The Big Dog is on the loose". Regina Leader-Post. Retrieved 2019-05-28.
  4. ^ "Pure Country: Nationwide rebrand gives new name to Big Dog 92.7". CTV News Regina. Retrieved 2019-05-28.

External links

Coordinates: 50°28′58″N 104°30′23″W / 50.48278°N 104.50639°W / 50.48278; -104.50639