Sony Max

This article is about the Indian television channel. For the television channel broadcast to sub-Saharan Africa, see Sony MAX (South Africa). For the Hungarian television channel, see Sony Max (Hungarian TV channel).

Sony Max is an Indian television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Sony Pictures Networks. The channel started broadcasting in December 1999[1] and is available internationally. It launched a HD simulcast version on 25 December 2015.[2][3]

Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),[4] which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it lost the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India,[5] as of July 2018 the second most popular in the country,[5] as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.[6]

The channel is notorious for its reputation for repeated broadcasts of Sooryavansham.[7][8]

Availability

Outside India

An HD simulcast feed of the European version was launched on Sky in UK on 1 August 2017.

References

  1. ^ ""We are getting into an aggressive growth mode now"- N.P. Singh". www.afaqs.com. 11 October 2015.
  2. ^ "Sony Max HD looks to carve out its own niche - TelevisionPost.com".
  3. ^ "Sony Pictures Networks launches Max HD, targets urban movie buffs". Indian Television Dot Com. 22 December 2015.
  4. ^ Desk, InsideSport (21 April 2017). "High IPL ratings make Sony Max most watched channel".
  5. ^ a b "Sony Max tops Hindi channels; four Star India channels in across genres list". Indian Television Dot Com. 10 August 2018.
  6. ^ Baddhan, Raj (23 July 2018). "UK TV Reach: Sony MAX remains UK's top Bollywood film channel".
  7. ^ Awasthi, Anshu (2016-12-19). "'Why The Hell Is Movie Sooryavansham Shown So Often On TV?' You Would Have Wondered. Here's The Reason!". Daily Bhaskar. Retrieved 2017-07-17.
  8. ^ Sadwani, Bhavya (2018-12-18). "Don't Hold Your Breath, Set Max Will Air Sooryavansham For Many More Years! Here's Why". Indiatimes.com. Retrieved 2017-07-17.

External links