Viaplay TV
Viaplay TV is a Dutch commercial sports television channel owned by Viaplay Group. The channel was launched on SBS9 on 5 April 2024. On 14 March 2025, it started broadcasting on its own position, and started a supplementary premium service.
History
On SBS9's slot
On 2 April 2024, Viaplay Group announced a partnership with Talpa under which SBS9 was renamed Viaplay TV effective 5 April. The channel was used to cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.[1]
Own channel
On 14 March 2025, in anticipation for the start of the 2025 Formula One season, the channel split into 2, with the Viaplay TV name becoming a cable sports channel, while the former Viaplay TV channel position reverted back to SBS9. Viaplay TV also launched a premium channel, Viaplay TV+, initially available on ODIDO and DELTA, starting on the same day.[2]
References
- ^ "Talpa Network's SBS9 channel to rebrand as Viaplay TV". Broadband TV News. 2 April 2024. Retrieved 3 April 2024.
- ^ "SBS9 keert terug en Viaplay lanceert 2 nieuwe sportzenders". talpanetwork.com (in Dutch). Retrieved 13 March 2025.
