Pilk

A glass of Pilk

Pilk is a dirty soda, made by combining Pepsi and milk.

Background

Doodh soda, a drink made by mixing lemon or lime-flavored soda with milk, is popular in Pakistan and India. The Korean Milkis, Japanese Calpis Soda, and American egg cream are all carbonated milk-based drinks.[1]

Pilk originated in an episode of Laverne & Shirley, during which Laverne drinks Pilk from a large bucket and remarks that it "needs more Pepsi". The drink resurfaced in the 2010s with the dirty soda trend, in which people mixed soda with syrup and dairy, and in 2020 using social media.[1]

In 2021, American singer-songwriter Olivia Rodrigo posted a picture of her holding a cup from Swig, an American soda fountain chain specializing in dirty sodas, causing dirty sodas to gain popularity on TikTok.[2]

Lindsay Lohan advertisement

Avatar of Pepsi
Avatar of Pepsi
Pepsi
@pepsi

Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn’t see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash

Dec 1, 2022[3]

Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads went viral and inspired internet memes.[2]

In 2023, Pilk and Cookies was honored with a Webby Award for Best Social Campaign.[4] It was also shortlisted by The One Show in the Culture Driver category and awarded by the Association of National Advertisers with three Excellence honors, winning in the categories of Social Media and Significant Results (for reaching 10 billion impressions) as well as a silver place for Holiday Marketing.[5][6]

See also

References