Pallywood

Pallywood (a portmanteau of "Palestine" and "Hollywood") is a disinformation campaign used to falsely accuse Palestinians of faking their suffering and civilian deaths in the Israeli–Palestinian conflict.[6] It has been described by some authors as a conspiracy theory.[12]

The term came into currency following the killing of Muhammad al-Durrah in 2000 during the Second Intifada, involving a challenge to the veracity of photographic evidence.[13] Israeli pundits have used the term to dismiss videos showing Israeli violence or deny Palestinian suffering,[2] particularly during the Gaza war.[14][10][9][15][11]

Origination

The term was coined and publicized in part by Richard Landes, as a result of a 2005 online documentary video he produced called Pallywood: According to Palestinian Sources, alleging specific instances of media manipulation.[16][17] Journalist Ruthie Blum describes "Pallywood" as a term coined by Landes to refer to "productions staged by the Palestinians, in front of (and often with cooperation from) Western camera crews, for the purpose of promoting anti-Israel propaganda by disguising it as news." Landes himself describes Pallywood as "a term I coined... to describe staged material disguised as news."

In Pallywood: According to Palestinian Sources,[18] Landes focuses in particular on the widely publicized killing of Muhammad al-Durrah, a 12-year-old Palestinian boy killed by gunfire (widely reported to have been Israeli gunfire) in the Gaza Strip on September 30, 2000 at the beginning of the Second Intifada.[9] His death was filmed by a Palestinian freelance cameraman and aired on the France 2 television channel. Landes questions the authenticity of the footage and disputes whether al-Durrah was killed at all, arguing that the entire incident was staged by the Palestinians.[17] Landes and pro-Israel advocates argue that the Israeli government is insufficiently robust in countering Palestinian accounts of events in the Israeli–Palestinian conflict.[13]

Besides the killing of al-Durrah, Landes cites the 2006 Gaza beach explosion and Hamas's alleged exploitation of electricity shortages during the 2007–2008 Israel–Gaza conflict, as incidents of Pallywood.[19]

Subsequent usage

Anat Berko, a research fellow with the conservative Israeli think-tank, International Policy Institute for Counter-Terrorism, and Edna Erez, head of the criminal justice department of the University of Illinois at Chicago, said that "the phenomenon of manufacturing documentation about the conflict has been referred to as "Pallywood" (Palestinian Authority Hollywood)."[20][non-primary source needed] The Mackenzie Institute, a conservative Canadian defense and security think tank,[21] has argued that given "a long history of posing for the cameras... the cynical 'Pallywood' nickname from once-deceived journalists for [Palestinian Authority] news services becomes understandable."[22][non-primary source needed]

David Frum alleged that pictures taken during the 2014 Gaza War that showed two brothers, weeping and wearing bloodied T-shirts after carrying the body of their dead father, had been faked. The pictures, which were published by Reuters, The New York Times, and Associated Press, had been targeted for criticism by a pro-Israeli blogger.[23] Frum backtracked from his accusation, and apologized to New York Times photographer Sergey Ponomarev, after extensive debunking by Michael Shaw, but justified his "skepticism", describing other "Pallywood" claims.[24]

In 2014, after the death of two Palestinian teenagers in Beitunia, Michael Oren and an Israeli army spokesman argued that the video from a security camera was manipulated and the teenagers had only pretended to be hit. The official investigation discovered misconduct by a Border Police officer, who was put on trial for his actions.[7][25]

During the 2021 Israel–Palestine crisis, Yair Netanyahu claimed a 2013 video from Egypt was an example of Pallywood and showed Palestinians faking their casualties.[26]

A 2023 BBC Verify analysis found that usage of the term increased during previous flare-ups in the Israeli–Palestinian conflict, such as the 2014 Gaza War, the 2018–2019 Gaza border protests and the 2021 Israel–Palestine crisis.[27]

After the 2024 documentary film No Other Land won the 2025 Academy Award for Best Documentary Feature Film, Israeli news outlets Ynet and Israel National News published articles characterizing the film as "Pallywood propaganda".[11]

Gaza war

Analyses conducted by BBC Verify and Logically Facts found that usage of the Pallywood term had increased on social media platforms following the October 7 attacks,[14][27] with BBC Verify finding a peak of 220,000 uses on Twitter in November 2023.[27] Logically Facts also found that most usages of the term came from the United States, followed by India and Israel.[14]

During the Gaza war, conspiracy theories involving online influencers mocking victims and claiming that Palestinians are using "crisis actors" went viral on social media, often citing the "Pallywood" term.[9][14] Israel's official Twitter account accused Gazans of placing live people in body bags before deleting the Tweet, while AIPAC promoted similar content.[9] Many of the viral videos used to "prove" that crisis actors exist have been disproven.[9][28] The term often results in anti-Muslim hate speech and was especially popular after Israel announced plans to increase its aerial bombardment of Gaza.[9]

In November 2023, Saleh Aljafarawi, a Palestinian blogger and singer who lives in Gaza, was falsely accused by several pro-Israeli figures, including the country's official Twitter account, of being a "crisis actor".[29][30][31] The false accusation claimed that Aljafarawi pretended to be injured and hospitalised in a video while a social media post the next day showed him in good health. However, the included video actually depicted a Palestinian teenager wounded in a raid on Tulkarm in July 2023, who was falsely presented as Aljafarawi.[29] In the same month, Israeli diplomat Ofir Gendelman circulated a clip from a Lebanese short film, claiming that it was proof that Palestinians were faking videos and calling it an example of "Pallywood".[32][27]

Israel's 2024 Rafah offensive led to a resurgence of Pallywood claims.[33] Online posts misrepresented behind-the-scenes footage from the Palestinian drama series Bleeding Dirt as showing "crisis actors" in Rafah.[34][35][33]

Marc Owen Jones wrote in a 2025 research paper, "As Israel's killing of thousands of Palestinian children and babies became harder to hide, high-profile Israeli accounts and media outlets claimed that Palestinians were fabricating casualty numbers and staging the killing of babies. The so-called 'Pallywood' narrative – a derogatory term suggesting that Palestinians stage scenes of suffering for propaganda purposes – has been a recurring theme in disinformation campaigns against Gaza."[4]

Claims that dead children are dolls

A video showing a Palestinian child killed during an October 11 Israeli airstrike on Zeitoun has been falsely claimed to be staged using a doll. The claim has been promoted by official Israeli government social media accounts, including the X accounts of Israel's embassies in France and Austria, as well as pro-Israel and anti-Hamas accounts.[36][14]

In early December 2023, The Jerusalem Post published an article falsely claiming that a dead 5-month-old Palestinian baby from Gaza was "a doll". The Jerusalem Post would later delete the article and remove any mention of it on their social media pages. Though not mentioning the article directly, they published a statement saying that "The article in question did not meet our editorial standards and was thus removed".[37][38][27] The false claim was also promoted by others such as Israel's official Twitter account, Ben Shapiro, Hen Mazzig, Yoseph Haddad and StopAntisemitism.[11]

Analysis

Ruthie Blum wrote in 2008 that Richard Landes's claims, which are considered quite severe, have led to him being labeled as a right-wing conspiracy theorist in certain circles.[19] Critics argue that Landes's language, which seemingly favors Israel, displays characteristics commonly associated with conspiracy theories.[8]

In 2014, Larry Derfner described Pallywood in +972 Magazine as "a particularly ugly ethnic slur".[39] In 2018, Eyal Weizman, whose work with Forensic Architecture has been called "Pallywood" in Israel, replied that "The bastards' last line of defence is to call it 'fake news'. The minute they revert to this argument is when they've lost all the others."[40] In an article published by Mondoweiss, Jonathan Cook argued that "Pallywood" was a convenient excuse used by Israelis to dismiss filmed evidence of brutality by their soldiers.[41]

In 2024, French historian Jean-Pierre Filiu compared Pallywood claims of staged deaths to "the lies spread by the Kremlin when Russia struck a maternity hospital in March 2022 in the besieged Ukrainian port of Mariupol."[42] Marc Owen Jones wrote that Pallywood "served to cast doubt on any evidence of Israeli attacks on civilians, framing such reports as manipulations or fabrications. By discrediting Palestinian voices and visual evidence, this narrative undermines the legitimacy of Palestinian grievances and attempts to shield Israeli actions from international scrutiny."[4]

See also

References

  1. ^ Schleifer, Ron; Snapper, Jessica (2015-01-01). Advocating Propaganda – Viewpoints from Israel: Social Media, Public Diplomacy, Foreign Affairs, Military Psychology, and Religious Persuasion Perspectives. Sussex Academic Press. ISBN 9781782841609. Archived from the original on 2017-01-28.
  2. ^ a b Carpenter, M.J. (2018). Palestinian Popular Struggle: Unarmed and Participatory. Routledge Studies on the Arab-Israeli Conflict. Taylor & Francis. ISBN 978-1-351-00882-2. Archived from the original on 2023-05-13. Retrieved 2023-04-27.
  3. ^ Hameleers, Michael (2025-04-01). "The visual nature of information warfare: the construction of partisan claims on truth and evidence in the context of wars in Ukraine and Israel/Palestine". Journal of Communication. 75 (2): 90–100. doi:10.1093/joc/jqae045. ISSN 0021-9916.
  4. ^ a b c Jones, Marc Owen (2025). "Evidencing alethocide: Israel's war on truth in Gaza". Third World Quarterly. 0: 1–18. doi:10.1080/01436597.2025.2462791. ISSN 0143-6597. The so-called 'Pallywood' narrative – a derogatory term suggesting that Palestinians stage scenes of suffering for propaganda purposes – has been a recurring theme in disinformation campaigns against Gaza.
  5. ^ Bullens, Lara (2023-11-21). "'Pallywood propaganda': Pro-Israeli accounts online accuse Palestinians of staging their suffering". France 24. Archived from the original on 2023-11-24. Retrieved 2024-09-05. Aside from dehumanising and diluting Palestinian suffering, the spread of disinformation like Pallywood has tangible consequences, not only on the lives of those who fall victim to it, but also on larger efforts for peace.
  6. ^ [1][2][3][4][5]
  7. ^ a b Derfner, Larry (2014-11-13). "Day of catastrophe for 'Pallywood' conspiracy theorists". +972 Magazine. Archived from the original on 2024-07-20. Retrieved 2024-07-20. These and countless other right-wingers have popularized the idea that whenever a video shows Israelis battering or killing Arabs without cause, the video is a fake, either staged or doctored. They come up with all sorts of seeming "discrepancies" to make their case, just like conspiracy freaks do to "prove" that the CIA killed Kennedy, or that Israel was behind 9/11, or that no one ever walked on the moon.
  8. ^ a b Lionis, Chrisoula (2022-02-24). Laughter in Occupied Palestine: Comedy and Identity in Art and Film. Bloomsbury Academic. p. 89. ISBN 978-0-7556-4625-8.
  9. ^ a b c d e f g Ramirez, Nikki McCann (2023-11-03). "No, Palestinians Are Not Faking the Devastation in Gaza". Rolling Stone. Archived from the original on 2024-03-29. Retrieved 2024-05-18.
  10. ^ a b "Israel-Hamas war misinformation is everywhere. Here are the facts". Associated Press. 2 November 2023. Archived from the original on 3 November 2023. Retrieved 24 April 2024. In recent weeks, social media users have repeatedly misrepresented videos to falsely accuse Palestinians of being "crisis actors" in the war, as part of a conspiracy theory dubbed "Pallywood."
  11. ^ a b c d Ismail, Aymann (May 30, 2025). "Welcome to Pallywood". Slate. ISSN 1091-2339. Archived from the original on 31 May 2025. Retrieved June 1, 2025. This conspiracy has been around for years, but mentions of Pallywood spiked dramatically after Oct. 7, 2023, far surpassing previous peaks for the term during past Israeli military offensives in Gaza and the West Bank.
  12. ^ Sources describing Pallywood as a conspiracy theory: [7][8][9][10][11]
  13. ^ a b Ben-David, Calev (October 12, 2007). "Between the Lines: Caught in the Mohammad al-Dura crossfire". The Jerusalem Post. Archived from the original on January 16, 2011. But pro-Israel media-watchdog advocates have gone further, arguing that the footage is a prime example of what has been dubbed "Pallywood" - media manipulation, distortion and outright fraud by the Palestinians (and other Arabs, such as the Reuters photographer caught faking photos during the Second Lebanon War), designed to win the public relations war against Israel.
  14. ^ a b c d e Doak, Sam (October 27, 2023). ""Pallywood:" How denial of civilian harm in Gaza has proliferated". Logically. Archived from the original on 2023-10-29. Retrieved 2023-10-29.
  15. ^ "No, these images show real dead Palestinian babies, not dolls". France 24. 2024-03-15. Archived from the original on 2024-05-05. Retrieved 2024-08-27.
  16. ^ Cambanis, Thanassis. "Some Shunning The Palestinian Hard Stance Archived 2011-05-23 at the Wayback Machine" The Boston Globe, September 6, 2005
  17. ^ a b "Media are Hamas's main strategic weapons, says visiting US historian". JPost. August 28, 2015. Archived from the original on September 6, 2015.
  18. ^ Carvajal, Doreen. "The mysteries and passions of an iconic video frame", International Herald Tribune, Monday, February 7, 2005.
  19. ^ a b Leibovitz, Ruthie Blum (26 March 2008). "One on One: Framing the debate". Jerusalem Post. Archived from the original on 6 March 2021. Retrieved 11 June 2019.
  20. ^ Berko, Anat and Erez, Edna, "Martyrs of murderers? Victims or victimizers? The voices of would-be Palestinian female suicide bombers", in Cindy D. Ness (ed), Female Terrorism and Militancy: Agency, Utility, and Organization, p. 164. Routledge, 2008. ISBN 0-415-77347-4
  21. ^ Michael Doxtater, "How the Mohawks look at history", Globe and Mail, 11 July 1991, A17; "Mail bombs spark public warning", Kitchener-Waterloo Record, 20 July 1995, A3; Geoff Baker, "Who's behind mail-bomb plot?", Toronto Star, 30 July 1995, A2; "Tamils protest paper's story", Toronto Star, 13 February 2000, p. 1; Rob Faulkner, "Institute offers anti-terrorism tip sheet", Hamilton Spectator, 10 August 2005, A6.
  22. ^ Lies, Damned Lies and Footage, The Mackenzie Institute, Newsletter July, 06. Archived August 12, 2007, at the Wayback Machine
  23. ^ James Fallows (31 July 2014). "On David Frum, The New York Times, and the Non-Faked 'Fake' Gaza Photos". The Atlantic. Archived from the original on 13 March 2017.
  24. ^ David Frum (30 July 2014). "An Apology: On Images From Gaza". The Atlantic. Archived from the original on 1 June 2016.
  25. ^ "The Killing of Nadeem Nawara and Mohammed Abu Daber". Forensic Architecture. Retrieved 2024-07-20.
  26. ^ Brill, Yair (May 20, 2021). "Calling Out 'Pallywood,' Netanyahu's Son Spreads Fake Video Online". Haaretz.
  27. ^ a b c d e Robinson, Olga; Sardarizadeh, Shayan (2023-12-22). "False claims of staged deaths surge in Israel-Gaza war". BBC News. Archived from the original on 2024-01-06. Retrieved 2024-01-09.
  28. ^ Petersen, Kate S. (November 14, 2023). "Movie footage used to falsely claim Palestinians staged injuries | Fact check". USA Today. Retrieved 2024-10-23.
  29. ^ a b Gallo, Nathan (November 1, 2023). "No, this video doesn't show a Palestinian pretending to be injured in the Israel-Hamas war". France 24. Archived from the original on November 21, 2023. Retrieved November 24, 2023.
  30. ^ Callaghan, Louise (November 5, 2023). "Both sides in Israel-Gaza conflict are waging a disinformation war". The Sunday Times. ISSN 0140-0460. Archived from the original on November 5, 2023. Retrieved 2024-02-28.
  31. ^ Graus, Marta Campabadal (November 30, 2023). "Evidence lacking for 'crisis actor' claims about Palestinian in Gaza TV footage". PolitiFact. Archived from the original on 2023-12-12. Retrieved 2024-02-28.
  32. ^ Fiallo, Josh (November 9, 2023). "Israeli Diplomat Busted Spreading Blatant Disinfo About Palestinians". The Daily Beast. Archived from the original on 2023-11-10. Retrieved 2023-11-10.
  33. ^ a b Simpson-Wise, Blair (May 23, 2024). "Rafah offensive sparks fresh wave of 'Pallywood' claims". Australian Associated Press.
  34. ^ "Video of 'Rafah actors' actually from Palestinian TV drama series – Full Fact". Full Fact. May 10, 2024. Retrieved June 2, 2025.
  35. ^ Sellers, Christine (May 16, 2024). "FACT CHECK: Video Shows Behind The Scenes Of Teledrama, Is Not Related To Rafah Offensive". Check Your Fact. Retrieved 2025-06-02.
  36. ^ Spring, Marianna (2023-10-25). "Omer and Omar: How two 4-year-olds were killed and social media denied it". BBC News. Archived from the original on 2023-10-25. Retrieved 2023-10-26.
  37. ^ Rommen, Rebecca (3 December 2023). "False claims dead Palestinian baby was 'a doll' go viral on social media in the Israel-Hamas disinformation war". Business Insider. Archived from the original on 3 December 2023. Retrieved 3 December 2023.
  38. ^ Summers, William (December 13, 2023). "Images show Gazan baby, not a doll". Australian Associated Press. Archived from the original on 2023-12-16. Retrieved 2024-01-08.
  39. ^ Derfner, Larry (15 November 2014). "'Pallywood': A particularly ugly ethnic slur". +972 Magazine. Archived from the original on 19 May 2018. Retrieved 19 May 2018. I've been writing for years against the "Pallywood" theory – the right-wing notion that videos showing Palestinians getting killed by Israelis are really elaborate fakes meant to blacken Israel's name. Yet it's only this morning I realized that the term "Pallywood," which was coined by Boston University Prof. Richard Landes, is an ethnic slur, and a particularly ugly one.
  40. ^ Moore, Rowan (2018-02-25). "Forensic Architecture: detail behind the devilry". The Observer. ISSN 0029-7712. Archived from the original on 2023-10-30. Retrieved 2023-10-30.
  41. ^ Cook, Jonathan (5 March 2018). "Israeli army's lies can no longer salvage its image". Mondoweiss. OCLC 1413751648. Archived from the original on 7 March 2018. Retrieved 6 March 2018. In the early 2000s, at the dawn of the social media revolution, Israelis used to dismiss filmed evidence of brutality by their soldiers as fakery. It was what they called "Pallywood" – a conflation of Palestinian and Hollywood. In truth, however, it was the Israeli military, not the Palestinians, that needed to manufacture a more convenient version of reality. ... It emerged that a government minister, Michael Oren, had even set up a secret committee to try to prove that Ahed and her family were really paid actors, not Palestinians, there to "make Israel look bad". The Pallywood delusion had gone into overdrive.
  42. ^ Filiu, Jean-Pierre (2024-07-01). "Anatomy of an Israeli disinformation campaign". Le Monde. Archived from the original on 9 Jan 2025. Retrieved 2025-06-02.