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Matthew Corrin

Matthew Corrin (born 1982) is a Canadian businessman.[1] He is the founder, chairman and former CEO of Freshii.[2][3]

Early life

Corrin was born in Winnipeg, Manitoba in 1982. He attended St. John's-Ravenscourt School and the University of Western Ontario where he graduated with a Bachelor of Arts degree.[4][5]

Career

Corrin worked in New York City for fashion designer Oscar de la Renta when he came across the fresh delis and wanted to create his own fresh food business.[6] In 2005, he started Freshii with the first location opening in Toronto, Ontario.[7]

In 2022, Corrin stepped down as CEO of Freshii to focus on a new venture, Percy, which outsources cashiers at restaurants via videoconferencing.

About the same time in 2022, the sales for the Freshii stores were plummeting. Corrin was able to pull off a sale to Foodtastic for a very high amount of money. The sale to Foodtastic led the Franchisees into a failure state. Many stores failed under Corrin’s leadership, but the number escalated significantly after Foodtastic acquisition of the FRESHII brand.

References

  1. ^ "FRESHII Prince of Tuxedo". Winnipeg Free Press. 8 November 2014. Retrieved 7 January 2021.
  2. ^ "Fall of the romaine empire: Who's to blame for Freshii's wilting fortunes?". The Globe and Mail. 28 June 2019. Retrieved 7 January 2021.
  3. ^ "Matthew Corrin, Freshii: Profile and Biography". Bloomberg. Retrieved 7 January 2021.
  4. ^ "INTERVIEW: MATTHEW CORRIN". Ivey Business Review. 27 April 2017. Retrieved 7 January 2021.
  5. ^ "Alumni Gazette" (PDF). Western Alumni magazine. Retrieved 7 January 2021.
  6. ^ "About - Freshii". Freshii. Retrieved 7 January 2021.
  7. ^ "Fast Food For Millennials By Millennials". Forbes. 20 April 2016. Retrieved 7 January 2021.