J. J. Newberry (Los Angeles, California)
J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.
History
Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff,[1] and
In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district.[2]
In the early 1990s, Hollywood Toys & Costumes relocated to this building, having been located one building east since 1950.[3] In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures.[4]
Architecture and design
J. J. Newberry is made of reinforced concrete with industrial metal sash windows. The building features an elaborate blue-green, gold, and brown glazed tile Art Deco facade, and its second story is divided into three bays separated by vertical piers clad in blue-green tile projecting above the roof. Chevrons are prominent throughout.[2]
The building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard."[2]
In popular culture
This J. J. Newberry building served as the inspiration for the Celebrity 5 and 10 Building at Disney’s Hollywood Studios.[5]
See also
References
- ^ Hoye, Daniel (1988). "Art Deco Los Angeles" (PDF). Los Angeles Conservancy. Retrieved June 24, 2024.
- ^ a b c "Hollywood Boulevard Commercial and Entertainment District". United States Department of the Interior – National Park Service. April 4, 1985.
- ^ "Our Story & Gallery". hollywoodtoysandcostumes.com/. Retrieved June 24, 2024.
- ^ Courtney Mroch (June 28, 2021). "Ghost Adventures Returns July 22, 2021: Streaming Guide". www.hauntjaunts.net.
- ^ "Early Views of Hollywood (1920 +)". Water and Power Associates. p. 5. Retrieved June 24, 2024.