2011 MTV Video Music Awards
The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, followed by Adele, and Kanye West, who were both tied at seven.[1] A Britney Spears tribute was held, consisting of adult and children dancers alike, they wore costumes based on the music videos of Spears. Hamish Hamilton directed the show.
At the ceremony, Katy Perry won three awards, including top prize Video of the Year for "Firework". Adele also won three awards, all in the technical fields, including Best Cinematography, Best Art Direction and Best Editing for "Rolling in the Deep". Britney Spears won a total of two awards, Best Pop Video for her single "Till the World Ends" and the Michael Jackson Video Vanguard Award for her influence and impact in music. Lady Gaga also won two awards, including Best Female Video for "Born This Way".[2] Other winners included Beyoncé, Justin Bieber, Tyler, the Creator, Nicki Minaj, Kanye West (shared with Perry), Foo Fighters, and the Beastie Boys who all won one apiece.[3][4]
During the awards ceremony, Beyoncé revealed that she was pregnant with her first child, when she ended her performance of "Love on Top" (2011).[5] The Huffington Post later confirmed that Knowles was five-months pregnant and her pregnancy announcement had broken the "most tweets per second recorded for a single event" Twitter record, receiving 8,868 tweets per second.[6] MTV reported that Knowles' performance of "Love on Top" and the announcement of her pregnancy at the awards ceremony combined with Britney Spears tribute helped 2011's MTV Video Music Awards become the most-watched broadcast in MTV history, pulling in 12.4 million viewers. In addition, data from Google Insights showed that the most searched for term from August 29, 2011 to September 4, 2011 was "Beyonce pregnant" which reached 'breakout' levels – a term used by Google to describe a search with an increase of over 5,000 percent.[7]
Performances
| Performer(s) | Song(s) |
|---|---|
| Pre-show | |
| Cobra Starship Sabi |
"You Make Me Feel..." |
| Main show | |
| Jessie J House Artist |
"Price Tag" "Girls Just Want to Have Fun" "Do It Like a Dude" "Rainbow" "Firework" "Domino" "No Scrubs" "Who's Laughing Now" "Forget You" "Nobody's Perfect" "Mamma Knows Best" |
| Lady Gaga Brian May |
"Yoü and I" |
| Jay-Z Kanye West |
"Otis" |
| Pitbull Ne-Yo Nayer |
"Give Me Everything" |
| Adele | "Someone Like You" |
| Chris Brown | "Yeah 3x" "Beautiful People" |
| Dance tribute to Britney Spears | "...Baby One More Time" "Oops!... I Did It Again" "Stronger" (interlude) "(You Drive Me) Crazy" (interlude) "Toxic" "Circus" "Me Against the Music" "Hold It Against Me" (interlude) "I'm a Slave 4 U" "Till the World Ends" |
| Beyoncé | "Love on Top" |
| Young the Giant | "My Body" |
| Bruno Mars | "Valerie" |
| Lil Wayne | "How to Love" "John" |
Presenters
- Kevin Hart – opened the show and introduced the first set of presenters
- Jonah Hill and Nicki Minaj – presented Best Pop Video
- Miley Cyrus and Shaun White – presented Best Rock Video
- Will Ferrell, Seth Rogen, Jack Black (as the Beastie Boys) and Odd Future – presented Best Hip-Hop Video
- Beavis and Butt-Head and Nicki Minaj - performed a comedy sketch
- Demi Lovato and Chord Overstreet – presented Best Collaboration
- Rick Ross and Paul Rudd – introduced Pitbull, Ne-Yo and Nayer
- Katy Perry – introduced Adele
- Kim Kardashian – presented Best Male Video
- Joe Jonas and Victoria Justice – introduced Chris Brown
- Lady Gaga (as Jo Calderone) – introduced the Britney Spears tribute performance and presented the Michael Jackson Video Vanguard award
- Britney Spears and Lady Gaga – introduced Beyoncé
- Selena Gomez and Taylor Lautner – presented Best New Artist
- Jared Leto and Zoe Saldana – introduced Young the Giant
- Cloris Leachman, Sammi Giancola, Snooki, Deena Nicole Cortese and JWoww – presented Best Female Video
- Russell Brand – presented the Amy Winehouse tribute introducing Tony Bennett and Bruno Mars
- Tony Bennett – introduced a clip of his recording sessions with Amy Winehouse
- Jennifer Lawrence – introduced a clip of The Hunger Games
- Katie Holmes – presented Video of the Year
- Drake – introduced Lil Wayne
Winners and nominees
Nominees were announced on July 20, 2011.[8] Winners are in bold.
Artists with multiple wins and nominations
| Wins | Artist |
|---|---|
| 3 | Adele |
| Katy Perry | |
| 2 | Britney Spears |
| Lady Gaga |
| Nominations | Artist |
|---|---|
| 10 | Katy Perry |
| 7 | Adele |
| 6 | Kanye West |
| 4 | Bruno Mars |
| Eminem | |
| Lady Gaga | |
| 3 | Beyoncé |
| Nicki Minaj | |
| Thirty Seconds to Mars | |
| 2 | Beastie Boys |
| Britney Spears | |
| Chris Brown | |
| Foster the People | |
| Manchester Orchestra | |
| Pitbull | |
| Tyler, the Creator |
References
- ^ Serjeant, Jill (July 20, 2011). "Katy Perry Crushes Gaga In MTV Music Video Noms". Yahoo! Music. Archived from the original on July 21, 2011. Retrieved July 21, 2011.
- ^ "Katy Perry, Adele score at Video Music Awards". Los Angeles Times. August 29, 2011. Retrieved August 30, 2011.
- ^ "Beyonce and Lady Gaga dominate MTV Video Music awards". BBC News. August 29, 2011. Retrieved August 30, 2011.
- ^ "Gaga, Perry win big at VMAs, Beyonce steals show". Reuters. August 29, 2011. Retrieved August 30, 2011.
- ^ "Beyonce Pregnant, Flaunts Baby Bump On VMA Red Carpet". The Huffington Post. AOL Inc. August 28, 2011. Retrieved August 28, 2011.
- ^ "Beyoncé Pregnancy: New Twitter Record Set At MTV VMAs". The Huffington Post. AOL Inc. August 29, 2011. Retrieved August 30, 2011.
- ^ "News of Beyoncé's pregnancy grips Google users, US Open, ESPN popular". Yahoo! News. Yahoo!. September 5, 2011. Retrieved September 10, 2011.
- ^ Gallo, Phil (July 20, 2011). "Katy Perry, Adele, Kanye West Lead 2011 MTV VMA Nominees". Billboard. Prometheus Global Media. Retrieved July 21, 2011.
- ^ "Wisin Y Yandel Named 2011's 'Best Latino Artist'". Tr3́s. Archived from the original on March 31, 2012. Retrieved August 30, 2011.