Sure

Sure may refer to:

• Seemingly unrelated regressions
• Series of Unsurprising Results in Economics (SURE), an economics academic journal
• Sure, as probability, see certainty
• Sure (brand), a brand of antiperspirant deodorant
• Sure (company), a telecommunications company operating in British Crown Dependencies and Overseas Territories
• Stein's unbiased risk estimate (SURE), in estimation theory
• The river Sauer

• "Sure" (Every Little Thing song), from the album Eternity
• "Sure" (Take That song), from the album Nobody Else

• Shure