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[[Image:Domino's pizza world map.PNG|300px|Map showing Domino's Pizza's global locations.]]
[[Image:Domino's pizza world map.PNG|300px|Map showing Domino's Pizza's global locations.]]

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Revision as of 15:30, 22 October 2009

Domino's Pizza, Inc. (NYSE: DPZ) is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states.[1] It was the second-largest pizza chain behind Pizza Hut in the United States when it went public in 2004 for just under $15 a share.[2]

History

Early years

In 1960, Tom Monaghan and his brother, Phil, purchased DomiNick's,[3] a small pizza store in Ypsilanti, Michigan. The deal was secured by a $75 down payment and the brothers borrowed $500 to pay for the store. Eight months later, James traded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of the company, Tom Monaghan renamed the business Domino's Pizza, Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store.[4][5]

In 1975, Domino's faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, a federal appeals court found in favor of Domino's Pizza.[6]

International expansion

On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada.[7] That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven seven stores per continent on consecutive days.[4]

Sale of company

In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company.[8] A year later, the company named David A. Brandon Chairman and Chief Executive Officer.[9]

Current era

In 2001, Domino’s launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, the company's stores in New York City and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross' disaster relief effort.[4]

Leading industry publication Pizza Today magazine named Domino’s Pizza "Chain of the Year" in 2003.[10] That same year, Domino’s teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR."[11]

In 2004, after 44 years as a privately held company, Domino's Pizza rang the opening bell at the New York Stock Exchange and began trading common stock on the NYSE under the ticker symbol "DPZ".[12] That year, Domino's also began its current partnership with St. Jude Children's Research Hospital, participating in the hospital's "Thanks and Giving" campaign since it began in 2004, raising more than $1.3 million in 2006.[13]

In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois and its 3,000th international store in Panama City, making 8,000 total stores for the system.[14] Also that year, the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million) per year.[15] As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income.[16]

In 2007, Domino's introduced its Veterans and Delivering the Dream franchising programs and also rolled out its online and mobile ordering sites.[5]

Controversy

Trouble occurred in 2006 over Monaghan's support for anti-abortion groups.[17]

Franchisees

The exterior of a Domino's Pizza store in Spring Hill, Florida.
A makeline at a Domino's

The rights to own, operate and franchise branches of the chain in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco are currently owned by Domino's Pizza Enterprises, having been sold off by the parent company between 1993 and 2007. The master franchises for the UK and Ireland were purchased by Domino's Pizza Group (now publicly traded as Domino's Pizza UK & IRL) in 1993.[18]

Major franchises-

30 minute guarantee

Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of ordering, or they would receive the pizzas free. The guarantee was reduced to $3 off in the mid 1980s. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family US$ 2.8 million. In 1993, Domino's settled another lawsuit, this one brought by a woman who was injured when a Domino's delivery driver ran a red light and rear-ended her. The woman was paid nearly US$ 80 million. The guarantee was dropped that same year because of the "public perception of reckless driving and irresponsibility", according to Monaghan.[19]

In December 2007 Domino's introduced a new slogan, "You Got 30," alluding to the earlier pledge but stopping short of promising delivery in a half hour.[20]

Advertising

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. The catch phrase associated with the commercials was "Avoid the Noid."

Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but dropped the idea and never promoted it. The code was never deactivated though and resulted in the free giveaway of the pies across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the promotion code and then shared it with others on the Internet. Domino's deactivated the code on the morning of Tuesday, March 31, 2009 and promised to reimburse store owners for the pies.[21]

Sponsorship and tie-ins

Luyendyk's Lola-Chevrolet which won the 1990 Indianapolis 500 for Doug Shierson Racing.

Global locations

Map showing Domino's Pizza's global locations.

See also

Rivals

References

  1. ^ "Find a Domino's - International".
  2. ^ Yahoo! Finance. "Historical Prices: Domino's Pizza". Retrieved 2008-04-07.
  3. ^ Boyer, Peter J. (19 February 2007). "The Deliverer". The New Yorker. Retrieved 31 August 2009.
  4. ^ a b c "Our Heritage". Domino's Pizza, Inc. 2008. Retrieved 31 August 2009.
  5. ^ a b "Domino's Pizza, Inc". Datamonitor Company Profiles. Datamonitor. 12 November 2008. Retrieved 31 August 2009.
  6. ^ "AMSTAR CORPORATION, Plaintiff-Appellee, v. DOMINO'S PIZZA, INC. and Atlanta Pizza, Inc., Pizza Enterprises, Inc. and Pizza Services, Inc., Hanna Creative Enterprises, Inc., Defendants-Appellants". United States Court of Appeals for the Fifth Circuit. 2 May 1980. Retrieved 31 August 2009.
  7. ^ "Domino's Pizza delivers 100th store". The Toronto Star. 27 May 1988. The opening coincides with the fifth anniversary of Domino's Pizza of Canada, which established its first outlet in Winnipeg on May 13, 1983. {{cite news}}: |access-date= requires |url= (help)
  8. ^ "Domino's Founder to Retire, Sell Stake". Los Angeles Time. 26 September 1998. Retrieved 31 August 2009.
  9. ^ "David A. Brandon Biography" (Press release). Domino's Pizza, Inc. 2008. Retrieved 31 August 2009.
  10. ^ White, Jeremy (June 2003). "Top Honors: Domino's is our 2003 Chain of the Year". Pizza Today. p. 30. {{cite news}}: |access-date= requires |url= (help)
  11. ^ "Oh Yeah! Domino's Becomes the Official Pizza of NASCAR -- A Grit Pizza?" (Press release). The Auto Channel. 13 February 2003. Retrieved 31 August 2009.
  12. ^ "Domino's Pizza, Inc". New York Stock Exchange. 2009. Retrieved 31 August 2009.
  13. ^ "2007 St. Jude Thanks and Giving Campaign". Domino's Pizza, Inc. 2007. Retrieved 31 August 2009.
  14. ^ "Domino's Pizza Delivers 8,000th Store". QSR Magazine. 27 January 2006. {{cite news}}: |access-date= requires |url= (help); Cite has empty unknown parameter: |coauthors= (help)
  15. ^ "Raking in the Dough". The Indpenendent (Ireland). 4 August 2006. Retrieved 31 August 2009. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  16. ^ "Domino's Pizza Announces 2006 Financial Results" (PDF) (Press release). Domino's Pizza, Inc. 23 February 2007. Retrieved 31 August 2009.
  17. ^ Claim: Domino's Pizza financially supports Operation Rescue, an anti-abortion group
  18. ^ Litterick, David (February 23, 2008). "Colin Halpern sells £4 m slice of Domino's Pizza". The Daily Telegraph. Retrieved 2008-06-22.
  19. ^ "End of Domino's Pizza Delivery Guarantee". The Urban Legends Reference Library. Accessed May 30, 2008
  20. ^ Adamy, Janet (17 December 2007). "Will a Twist on an Old Vow Deliver for Domino's Pizza?". Wall Street Journal. Retrieved 16 July 2009.
  21. ^ Shebar, Alex (2 April 2009). "Free pizza deal was tasty accident". {{cite journal}}: Cite journal requires |journal= (help)

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