STS Kids

STS Kids is a Russian television channel aimed at children owned by CTC Media. Available on cable and satellite, it started regular broadcasts on July 6, 2018, and its programming is mainly geared towards education and entertainment. The channel is part of the structure of JSC STS and is not an independent structure in its own right.[1]

History

STS director-general Vyacheslav Murugov mooted the idea of a dedicated children's channel in July 2014, tentatively named STS Deti.[2] It was initially planned to launch alongside STS Love (which launched in February).[3] It is unknown why was the project shelved.

The channel ended up launching on July 6, 2018. The channel was created by recommendation of specialists of the Department of Psychology of the University of Moscow. Language learning programming produced for the channel was also included, and the channel had two audio tracks (Russian and original). At launch, STS Kids found the kids' market to be extremely competitive, making the channel hard to compete in the sector. The channel's graphics were designed by Kira Laskari, STS Love's CEO.[4]

In April 2019, the channel expanded its distribution to Belarus, initially on Beltelecom's television platform ZALA.[5]

References

  1. ^ «СТС Медиа» запустит детский телеканал Archived 2018-07-07 at the Wayback Machine РБК, 19 March 2018
  2. ^ СТС запустит детский телеканал и будет снимать мультфильмы Archived 2019-08-02 at the Wayback Machine Izvestia, 10 July 2014
  3. ^ "«СТС медиа» запустил детский телеканал". ВЕДОМОСТИ. 2018-06-07. Archived from the original on 2019-01-20. Retrieved 2019-01-19.
  4. ^ "СТС Kids «тыдыц тыдыц»: на новом детском канале будет своя анимация и хулиганское оформление". Sostav. 2018-06-07. Archived from the original on 2019-01-20. Retrieved 2019-01-20.
  5. ^ СТС Kids начнёт вещание в Белоруссии Archived 2019-09-02 at the Wayback Machine Telesputnik, 25 April 2019