Marjane (business)
Marjane Holding is a Moroccan retail group that operates a nationwide network of hypermarkets and supermarkets under the Marjane and Marjane Market brands. It is wholly owned by the Al Mada holding company.[2]
As of 2024, Marjane operates 130 stores across 30 cities, maintaining its leadership position in Morocco’s retail market.[3]
History
Marjane opened its first hypermarket in 1990 in Rabat.[4]
By 2008, the company had expanded to 33 stores nationwide. That same year, it generated a turnover of 6.78 billion MAD and employed over 5,000 people. With over 18 million customers annually, Marjane became the dominant player in Morocco’s large-scale retail sector, surpassing competitors such as Metro AG Morocco and Aswak Assalam.[5]
Divisions and activities
Beyond its core retail operations, Marjane Holding also owns and operates:
- Electroplanet – a home appliances and electronics retail chain.
Additionally, the group has announced plans to launch a fast fashion chain in the upcoming shopping mall of the new city of Zenata.[6]
Expansion
As of 2024, Marjane announced the operation of 130 stores in 30 cities throughout Morocco, continuing its geographic expansion and modernization strategy.[7]
Digital transformation and E-commerce
In recent years, Marjane Holding has invested significantly in digital transformation. In 2021, the company launched its e-commerce platform, allowing customers to shop online from a selection of 6,000 items at in-store prices, with real-time stock updates. The service includes same-day home delivery in refrigerated vehicles, ensuring product freshness. Payment options are flexible, including online payments processed after delivery acceptance and card payments upon delivery.[8]
Gallery
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Marjane store in Marrakech
References
- ^ "Marjane Holding monte en puissance". Le Matin. 3 May 2021.
- ^ "Marjane Holding: Plateforme logistique moderne pour booster la fraîcheur". Le Matin. 23 November 2021.
- ^ "Marjane Holding poursuit son expansion". L'Économiste. 7 December 2023.
- ^ "Les nouveaux comportements des consommateurs face à la grande distribution". L'Économiste. 23 January 1992. Retrieved 24 July 2014.
- ^ "Marjane Holding: Leader incontesté de la grande distribution". L'Économiste. Retrieved 2 April 2025.
- ^ "Marjane Holding encourage le made in Morocco". Le Matin. 24 November 2022.
- ^ "Marjane Holding poursuit son expansion". L'Économiste. 7 December 2023.
- ^ "La réussite de l'expérience e-commerce chez Marjane". Le Matin. 5 July 2021.
