GlassesUSA

GlassesUSA.com is a leading online retailer of prescription eyewear^[2] including eyeglasses, sunglasses, and contact lenses. Founded in 2009^[3], the company operates globally and offers a wide range of products from both its proprietary house brands and numerous well-known designer labels. Headquartered in Atlanta, Georgia, GlassesUSA.com is a subsidiary of the Optimax Eyewear group^[4] and has secured multiple rounds of venture funding to support its growth and technological advancements.

It was founded in 2009 by Daniel Rothman, Eldad Rothman and Roy Yamner. Daniel Rothman is the current CEO of the company.^[5] The company primarily focuses on North America, but also accepts orders from 92 countries.^[6] Initially, the company focused on manufacturing and selling its own house brands. Over time, it expanded its offerings by importing and collaborating with major global eyewear companies, including Luxottica, Safilo, Marchon, Marcolin, and more.

In 2015, GlassesUSA raised a $12.5 Million growth round led by the Viola Private Equity fund, a member of the Viola Group, a technology Private Equity group whose purpose is to "enable Israeli entrepreneurs."^[7][8]

In 2021, following a surge in e-commerce sales during the COVID-19 pandemic, Tene Investment Fund acquired a 12% stake in Optimax, the parent company of GlassesUSA.com, for $45 million. This investment aimed to leverage GlassesUSA.com's technological and retail expertise.^[9]

As of 2024, GlassesUSA.com offers over 9,000 different types of eyeglasses, sunglasses, and contact lenses, encompassing more than 90 brands. The company's product range includes eyewear for children, safety glasses, sports eyewear, and luxury options under the retail name Ottica.^[10] Additionally, Optimax and GlassesUSA.com operate a B2B arm called United Vision Plan, which manufactures and sells eyewear for vision insurance plans in the United States and Canada.

On March 2024, GlassesUSA opened a new optical lab in Atlanta, Georgia, serving the entire US and Canada, offering next-day delivery service.^[11] As for 2025, GlassesUSA.com holds 3 brick-and-morter stores in New York^[12], Orlando^[13] and Boston^[14].

GlassesUSA.com operates as a "house of brands," offering a diverse selection of eyewear from both its proprietary lines and renowned designer labels. Its house brands include Muse, Ottoto, Revel, and Amelia E., each catering to different styles and preferences^[15]. Through its affiliation with the Luxottica Group, and additional eyewear corporations, offers a wide range of frames including:

• Ray-Ban
• Tom Ford
• DKNY
• Adidas
• Nike
• Versace
• Prada
• Oakley
• Calvin Klein
• Michael Kors
• Persol^[16]

GlassesUSA.com has engaged in various collaborations to offer exclusive collections and products:

• In 2021, the company partnered with Transitions to launch the Transitions Pastels collection, a limited-edition series of adaptive lenses available in four unique pastel colors, sold exclusively on GlassesUSA.com.^[17]
• An exclusive Ray-Ban Clubmaster in a transparent grey with silver metal colorway was released through a partnership between GlassesUSA.com and Ray-Ban.^[18]
• Collaborations with brands like Champion and Fila led to the creation of co-designed eyewear collections, including smart audio glasses under the name Revel Tune x Fila.^[19][20]
• A notable five-year partnership with actress Hilary Duff resulted in the Muse x Hilary Duff collection, featuring 23 styles of prescription glasses and sunglasses inspired by influential women.^[21]
• Actress Marsai Martin curated a 28-style collection of prescription glasses and sunglasses for the company's "Four Eyes Are Better Than Two" campaign.^[22]
• NFL Super Bowl MVP Von Miller collaborated with GlassesUSA.com to create two exclusive eyewear collections.^[23]

GlassesUSA.com operates a corporate social responsibility initiative called the "GlassesUSA.com Impact" program, which focuses on expanding access to vision care. The program includes partnerships with organizations such as the Miss America Organization and the National School Boards Association to provide prescription eyeglasses to children in need across the United States, including Alaska.^[24][25] It has also supported international efforts through a collaboration with “Bringing Life to the World,” delivering eye care and corrective eyewear in Nepal.^[26] Additional initiatives include providing eyewear and assistance to Holocaust survivors through the non-profit Pink Glasses^[27], and supporting low-income students via integration with Von's Vision, an organization founded by NFL player Von Miller.

• This business is accredited by the BBB^[28]
• Named the "Best Prescription Glasses Online" store by Forbes^[29]
• Named one of the best places to purchase glasses online as "Best for Style Selection" by CNET ^[30]
• Named "Best place to buy prescription glasses online" as "Best Overall" by Good Housekeeping ^[31]
• Named the "Best for name brand and designer frames" by Business Insider^[32]
• "Top pick for where to buy brand-name prescription glasses online" by MSN^[33]
• Honored with the title of “America’s Best Customer Service 2025” by Newsweek and Statista in the online retail category.^[34]
• Named as one of the top 500 online retailers in the U.S between 2011-2019 by ‘’Internet Retailer’’.^[35]
• Rated "Excellent" by Stella Service in 2015.^[36]

• Warby Parker
• Zenni Optical

• GlassesUSA on Facebook